Thinking about starting a blog? Blogging is a fantastic thing to become involved in and can lead to all sorts of great opportunities. Just before you dive directly in, it’s really worth firstly taking a take a step back and contemplating a couple of important matters.
Listen up. Starting a blog is fairly easy, but getting it right is a lot more difficult and there are many decisions to produce on the way. Allow me to share 12 things you have to know even before you begin a blog:
1. Self-Hosted WordPress Blog
You may well be wondering about the best option for how do you start a blog. Will you produce a WordPress blog, or would a platform like Blogger suffice? How about something like SquareSpace or Wix?
In my view, a self-hosted WordPress blog (ie. WordPress.org) is undoubtedly and away the best choice.
There are a few main reasons for this:
Firstly, a self-hosted WordPress blog provides you with complete ownership and control of anything you do. There are many themes and plugins for WordPress, while it’s also great to find out that nobody comes along some day and destroy your site since it ‘breaks’ some type of rule. That’s a large problem with many platforms!
Upon having installed WordPress (it’s free and many hosts allow you to do the installation with just a couple of clicks), you can essentially do what you may like. You’ll need to spend a bit of money hosting and your own domain name, but those could be picked up pretty cheaply.
2. Create a Brand
To construct an effective blog and stick out inside the crowd, you must work to generate a distinctive brand. This simply means select a very specific niche and trying to establish a brand that actually speaks to your audience.
Exactly what makes a brandname?
Well, it calls for numerous things like the name, logo, visual imagery, the tone/personality of the writing, the user experience, etc. Think of great bloggers like Seth Godin. You usually understand specifically what you’re getting if you visit his blog – and that’s what you should do, too.
To reach your goals, you have to stand out from the crowd and confer with your audience. What’s your niche? What would you like to be referred to as? What’s the personality of your blog will be? Will your blog be serious/funny/informative/detailed/factual, etc.?
3. Content articles are King
You might have the best looking blog on earth, however it doesn’t matter a jot in the event the content articles are crap!
To achieve success and maintain people returning for more (which happens to be surely what every blogger wants), your articles should be high quality and deliver on precisely what you’ve promised.
Ensure each post is well researched and it has a definite point. Make it interesting to learn by injecting some your own personal personality into each post – or tell stories to give it alive.
Remember: content articles are king, so make certain it’s just like it possibly can be!
4. Blog Regularly
Blogging regularly is very important. If you want how do i start a blog to have any sort of impact, you only cannot go weeks or months without creating a post!
When you initially set up your site, it’s easy to start with great intentions and boast regarding how you’re intending to make a fresh post six times every week. But unless you’re superman/woman, the fact is that sticking with a schedule such as that is utterly unrealistic.
To give yourself the perfect chance of success, be sensible about how exactly often you’re going to post and set a schedule to satisfy that goal. You should plan out your content in advance and after that use a post scheduler to publish it in your blog with a given day.
5. Visual Content is Key
Visual content articles are becoming an ever-bigger area of the blogging world. I’m referring to videos, graphics, photos, infographics, etc.
Make certain each post you make contains some type of visual content. It can help to bring your website alive and can greatly increase the amount of those who click through to your blog site – especially from social websites.
Not a graphic designer whizz kid? Don’t worry! An instrument like Canva is free of charge and super simple to use, or you may outsource it into a design professional.
6. Connect With Other Bloggers
It’s easy to understand other blogs as competitors, nevertheless, you should actually take a look at them as your friends. Experience tells me your success often is dependent upon connecting with some other bloggers and making yourself seen to the important thing players within your niche.
Comment on their blogs and participate in the conversation. Share their posts on social media. Make a relationship together and acquire on the radar! Trust me, it’ll really help the likelihood of success.
7. You MUST Build a message List
Imagine having the capability to send 500 men and women to your brand new blog post within just minutes, or having the capability to instantly send visitors to a deal you’re promoting for an affiliate.
Once you have an e-mail list, there is the ability to do this and a lot more!
You’ve probably heard the expression “the amount of money is within the list” – and that i can absolutely and categorically inform you that it’s the honest truth. If you’re starting a fresh blog, ensure you start building an email list from day 1.
8. Investing in Advertising
There are numerous great free ways to get website visitors to your website. You can work with SEO and acquire traffic from Google. It is possible to write guest posts for other blogs, or use social networking to share with you relevant content and acquire new followers.
But while free methods are excellent, it’s also worth considering paid methods like Facebook advertising. Should you it right, you can achieve your goals faster and right away get in touch with new people.
Anything of warning: Don’t throw a lot of income in the wall and hope it sticks! Set a compact budget (e.g. $20) and test the water to ascertain if the system functions.
9. Responsive Design is necessary
Gone are the days when the majority of people browsed the web on his or her computer. Nowadays, it’s about smartphones and tablets.
If you’re planning to put together a new blog in 2017, please, please, PLEASE ensure it is responsive and easily viewable on smart phones! It’ll create the viewing experience significantly better to your visitors, and it has certain SEO benefits, too.
10. Keep in mind Increasing Security Threats
When generating a blog, it’s vitally important to take security seriously. Blogs are susceptible to hackers and other online threats, so it’s absolutely vital for taking steps to protect your web site as far as possible. Trust me, you don’t want the irritation of sorting a hacked blog because it can be a complete and utter pain within the arse!
Firstly, ensure your blog site and plugins will always be updated and running the latest versions. Including the WordPress installation, your theme and every plugin.
Secondly, be sure to install a basic WordPress security plugin to help guard against common threats and get alerted in case the worst happens. WordFence, BulletProof Security and iThemes Security are three of the very most popular.
11. You must Consider SEO
Where would you go if you’re seeking information? In most cases, the answer will be Google, so you’d be absolutely CRAZY to disregard it as a a traffic source.
If you would like get visitors from Google, you should think of Search Engine Optimisation (SEO). I could write a whole book about this subject, for the time being you need to simply receive the 30deyypky right.
Base each post around a unique keyword – and be sure to include that keyword a few times in the post. Don’t go crazy!
Moreover, it’s worth installing an SEO plugin like Yoast SEO. It is a free tool that gives you the capability to optimize your site quickly.
12. Blogging is difficult Work
Finally, it’s essential to recognize that blogging is tough work.
Many people dream about setting up how to set up a blog and achieving instant overnight success, but the reality is that it’s bloody hard work and needs consistent effort over years and years. If you’re happy to place the effort it, it’s well worth it though and literally has the power to change your life.