Google’s AdWords method is, on the one hand, the simplest solution for direct marketing nevertheless on the other hand AdWords management can be very complex. So is AdWords management easy or not? Well, at its simplest, trying to imagine which word (keyword) a possible customer might put into a Search Engine to find a supplier is not hard. Let’s take an example. Say the potential consumer wanted a new tyre for his car and say, for this example, his car was a Porsche 911. He might consider the term “Porsche 911 Tyre Suppliers.” Now if we had been a tyre depot in London seeking to attract business from this potential client what do we believe he would hunt for?
Well we might approach it from your point of view of becoming a Tyre Depot. Therefore we might choose to add “London Tyre Depots” as being a keyword inside our Adwords Campaign. Straight away you can view the dilemma. The possible customer and the potential supplier think of things differently. As long as this happens the two parties is not going to connect with each other!
Essential Keyword Research – To Match Buyers & Suppliers – From your example above you can observe that a simple mistake to have an AdWords advertiser to help make is to consider what their organization is as opposed to what their prospective customers actually want. Now if an advertiser attempts to create and run a Adwords Campaign themselves I wonder how frequently this mistake is made? Generally speaking a normal Small Enterprise might be tempted to test AdWords Management themselves in the belief which it can’t be that difficult plus they can save themselves some cash by not outsourcing it to your professional ppc management company.
Well if they create the mistake above they will probably miss lots of potential enquiries. Worse than which they may, choose keywords that do get searched, create adverts that do get clicked on but produce little in the form of useful enquiries. This obviously leads to advertiser frustration and unnecessary expense. The true key is performing proper keyword research. Don’t fall in to the trap of believing just since you know your company from A to Z that you know how your customers will think and check for on the Internet. When you might become the supplier in the solution the client is much more concerned with the issue. Usually the customers may not even know just what the solution is, but they certainly know what problem they are attempting to solve.
AdWords Management Tools – Doing proper niche research just before launching an AdWords Campaign is essential. It comes with an absolute plethora of tools offered to assistance with this so we will be reviewing these in a separate article. However the good thing about Digital Marketing is that with all the right tools you can find out probably more than you ever wish to know concerning your potential customer’s search habits. Can you imagine years ago knowing which pages of the newspaper were read by each consumer?
Learning how long they spent of each and every page, which pages they didn’t visit, what their interests were, whenever they purchased via a coupon etc. It could have seemed impossible in days gone by however with all the digital age most of it is possible with various analytical tools. Within Adwords for example you can now be able to know the specific keyword search terms that were used to find your internet site. Should you spend some time to study these you can study a lot about buyer behaviour and can adjust your campaigns accordingly. You can also link your campaigns in a way to be able to record which from the search phrases generate actions such as; a sale, downloading a study or completing jmegga enquiry form. Here is where marketers and advertisers see common ground in being aware of what produces results.
Conclusion – o, in answer to the question posed is AdWords Management easy or otherwise? You can find really two answers. If you want to run the potential risk of inefficient and costly “Do It On Your Own” advertising it can be simple. However, to help make proper utilisation of the valuable intelligence available takes time. To, interpret, utilise, adjust and measure this within Google AdWords Campaigns is a job for professionals.
AdWords Management is just as simple or as complex as you wish to really make it. For most firms that don’t have dedicated personnel to undertake these tasks it is actually therefore undeniably the case they should outsource this type of work to professionals. As someone said “a bit knowledge is a dangerous thing”