Over the years, we’ve done several experiments with unusual vape flavours. Very often we’ve done this for a bit of fun, but sometimes the outcomes have surprised us. A good couple of years ago, as an example, we went to Best Rated E Cig with a small range of very unusual flavours. One of them was barbecue sauce flavour. As you’d expect, most people absolutely hated it. But one elderly man told us it was the first thing he’d tasted since having a stroke.
Exactly the same occurred with a Voop Juice range we designed for April Fool’s day. These juices were deliberately made to taste awful, and i also found the Cheese and Onion flavour disgusting. But some people actually liked it. The thing is, there’s thousands of flavours on the market now. Some are unusual, and interest a small audience, but the advantage of this really is that, whatever your taste preference is, there’ll be something available that you’ll love. And that’s important, as the more you love vaping, and also the further you depart from tobacco flavours, the more unlikely you might be to return to smoking.
Considering the fact that there’s a ridiculous number of vaping studies being published nowadays, there’s not plenty of research on the importance of flavours in: There is certainly some, though. A survey well over 4000 vapers, lead by Konstantinos Farsalinos in 2013, found that 48.5% of vapers felt that restricting flavours would increase cravings for cigarettes, while 39.7% felt that fewer flavours will make it less likely to allow them to stop smoking.
Ever since then, non-tobacco flavours have become more valuable in initiation. In Konstantinos’ original survey, the majority of vapers started vaping with tobacco flavours, but a far more recent survey which looked at the flavors preferences well over 70,000 vapers learned that non-tobacco flavours (in the united states) were the predominant choice when starting vaping. The research determined that banning flavours could lead to a decline in people starting vaping and an increase in people switching back from vaping to smoking.
This is supported by research by Russell et al, which learned that menthol and tobacco flavours now rank in 5th and 6th place amongst adult vapers. In a press conference organised from the New Nicotine Alliance, Russell talked further concerning the results, saying:
“Evidence from our own research suggests that the significantly higher proportion of smokers preferring to vape non-tobacco flavors carry on to totally quit smoking cigarettes within three months.”
Put simply, non-tobacco flavours cause a higher rate of success when switching completely from smoking to vaping. It has been backed up with a more modern study by Buckell et al (published because this post was written). Employing a discrete choice test out other 2000 adult vapers, the authors found a flavour ban on e-cigarettes would cause an increase in smoking rates.
Another smaller study by Pacek et al surveyed 240 young adults who dual use (both vape and smoke). In their survey, 17% of young vapers said they would smoke more if flavours were confined to tobacco and menthol.
The idea that specific flavours might be important is backed up by industry research by JUUL, which learned that vapers who used Mint or Menthol were 23% more likely to move to vaping than those who used tobacco flavours.
Could flavours assist dual vapers? Not everybody switches to vaping immediately. After all, the initial puff on an e-cigarette doesn’t mean your last puff on a tobacco cigarette. Studies have shown that 46% of dual vapers have jtsedy switched to electronic cigarettes after a year, but for others it may take much longer.
My experience is the fact flavours may help dual vapers retain interest. I’ve seen individuals who still smoke a few cigarettes a day experiment a great deal with different flavours. If flavours can help retain interest, then dual vapers will smoke less, hopefully not get back to 100% smoking and eventually change to 100% vaping. Perhaps, for some, it’s just a matter of discovering that perfect e-liquid (along with thousands of flavours available, which takes some time).