With the landscape for Rank Better In Search Engines in a constant state of flux, it’s quite simple to be caught within the furore over how to build backlinks to your site in a sustainable way, the best way to promote your content, and the way to create relationships with other sites, however the quality of the site itself often appears to be overlooked.
There’s no point investing thousands in an outreach or link-building campaign when you will find fundamental difficulties with your website which could prevent it reaching its potential. It’s like spending £1,000,000 on constructing a house on a swamp. Because the saying goes, the wise man builds his house upon the rock. Your internet site should be build on solid foundations that allow it to grow with time, without having to keep coming back and hot-fix and troubleshoot constantly because out of the blue you’re not appearing in search rankings because, for many bizarre reason, your site content management product is outputting 100 versions of the same page.
Ideally what you should have is a level of SEO consultancy incorporated in the making of your website. Most web companies will tell you which they use ‘SEO build principles’ but this statement is fluffier than a newborn duckling – the thing you need is an SEO professional with you all the way, to ensure that things are being carried out correctly in the first place and to make sure that you take full advantage of the opportunities that exist.
In many cases, because of either budget restrictions, or because you just didn’t realise how important this was, SEO is forgotten at first. Here is where a thorough Audit comes in to its own.
What’s inside an Shopify Store, and exactly how much does it cost?
This can vary massively depending on the provider and also the site. An audit may be priced anywhere between £100 to £3000, but generally this price difference corresponds straight to the quality of the analysis, and also the complexity of the task. An audit of the 5 page site shouldn’t cost an arm as well as a leg, but similarly, don’t expect so that you can obtain a good audit of a 5,000 page mega-site for the buying price of a can of beans. (this statement is susceptible to inflation).
I often break these down in to three main categories:
On-Page Review- this is all about the way we target keywords on the site, where we stick them, and whether or not the web pages are positioned in order to leverage the most significant signals with their full effect (including the use of h1 and h2 tags, Page Titles, Image Alt Text etc)
On-Site Review – Here I examine issues which change the whole site, instead of each page individually, this can be where serious issues are uncovered (including difficulties with internal linking, duplicate content, crawler accessibility, URL structure). This tends to be the more technical part of the audit, and something which does indeed require a trained eye.
Backlink Analysis – Once I’m done looking at the web pages of the site, then the whole site itself, I start looking at where the website is featured elsewhere on the web, namely who links to it, and just how they are doing it. Furthermore, I qdrbav a list of desirable linking opportunities that folks may either remove to your link builder, or bring back to us to action.
The thing that makes a good audit? Writing Domain Locking can be hard for anybody. It’s about striking an ideal balance between providing enough information for the client to be able to know what you’re talking about, and not waffling for 200 pages. In my view, when you can write it in half as many words and it also still is practical, you need to. Most importantly the details ought to be actionable and valuable, with plenty examples.
What exactly do you obtain from an audit? An audit should essentially provide a listing of actionable changes, with examples, that can put a web site on the right track. It’s about establishing a powerful and sustainable base for the offsite and content based efforts.