The experience of the sports fan will not be what it used to be. The days are gone when fans would only pay attention to football on Sundays and baseball during the month of October. Fans of all sports and organizations desire to interact with their preferred teams and players constantly.
Startups within the sports world took notice of changing audience behaviors and they are delivering answers to bring sports action to viewers. Nevertheless it should not simply be startups incorporating new approaches and technologies, major organizations have a chance to disrupt their very own products and revamp live sports for that better.
The inception of high-definition television and national fantasy leagues have enabled fans to consider a much more active role in women in tech and feel like they are on the field with players. However right now that audiences possess a taste of an immersive, participatory viewing experience, they want more.
The increase of augmented reality products in professional leagues. MLB has always been lauded being a future-focused sports entity, consistently prepared to test new methods to better the fan experience. Although major league baseball is steeped in tradition, the league also understands that the only method to keep up with other leagues and sustain fan attention (even during the off-season) is thru technological innovation.
In September 2017 the MLB announced a new app, aptly titled ‘At Bat.’ The augmented reality application allows fans to consider a deeper dive into every individual at-bat. From the app, fans in the stadium may use their mobile devices to instantly get a comprehensive picture of each and every player’s statistics.
By simply pulling up the app and pointing their cellular devices toward the sector, the app populates the user’s mobile screen with individual player profiles, including arm strength and catch probability in addition to staples like, on base percentage and batting averages.
The knowledge doesn’t stop there. For all those fans going to take stock of every play on the field, the app also enables them to stick to the speed and trajectory of each and every single hit. Essentially, ‘At Bat’ empowers baseball fans to serve his or her own sports media analysts.
To not be outdone, the NBA is also exploring new methods to breathe new life to the fan experience. The league recently announced its partnership with Next VR as well as its wants to broadcast each game (yes, you read that correctly) of the 2017-2018 season in virtual reality.
What’s next. It’s not just leagues that have the opportunity to proactively develop new fan experiences–individual organizations can, and really should, make the effort to discover new ways to give back to their fans through augmented reality.
Recently, Venture Capital fund JB Fitzgerald invested in major league soccer club, DC United. All world cup jokes aside, the MLS keeps growing in this country, and one of the best methods to propel this growth is always to deliver enhanced fan experiences.
By leveraging new-to-market players, like my new platform BlendAR, the DC United club has the opportunity to drive new levels of innovation through augmented application developments. For instance, a BlendAR app development could allow fans to take a closer look at players stats, and see the area more comprehensively. Here’s how:
A follower downloads the augmented application prior to heading in to the stadium, and is greeted with a pre-matchup video.
Upon entering the stadium they obtain a push notification using a GPS coordinate telling them the way to get towards the first AR experience which is a poster on the right side in the stadium. They hover on the poster and find out a relevant video from their favorite player.
When the fan has reached his seat, he reveals the program and hovers over each player’s picture to find out an overview of their career stats. They flip to the back of the video game program, hover over an image with all the application hrajwn view a season highlight reel, complete with a direct call-to-action to get new team merchandise.
This is just a good example of how an in-game augmented reality app could enhance a soccer fan’s experience. Nevertheless the fan experience will not be simply relegated to sports teams and professional leagues. Brand advertisers of sports teams and events could get in on the action and devise augmented platforms that also heighten experiences for fans and consumers.
For example, inside a promotion featured within an event pamphlet, a brandname can advise fans to download their augmented application, and hover on the increase unlock promotions. Regardless of how organizations apply augmented reality, one important thing is for certain: consumers desire to feel more engaged with the teams and brand they love. Augmented experiences are quickly going to get to be the norm. Should you don’t want to get behind in relevancy, it’s time for you to explore how you can bring your brand to life through augmented initiatives.