Nearing the end of 2016, Google started letting webmasters find out about upcoming changes to their search engine ranking system that would have impact on how sites will be viewed in 2017. To continue to rank well in 2017, websites will need to hit certain additional criteria. In this post, I discuss these key new changes which will impact your website’s organic SEO rankings within the Google Search Engine.
The first item on their own list is ensuring that your site has a published SSL certificate in place. Now, as far as buy seo services go, you will quickly be penalized if you do not come with an SSL certificate in place on your site.
Among the first moves in connection with this already now in position, is that should you not come with an SSL certificate on your own site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to permit a possible page viewer remember that the site is not secured. Clicking on the exclamation mark raises the specifics of the security infraction. This new item has become already set up on the browser using the January 2017 Chrome “56” browser update.
SSL certificates are not a significant expense these days and you could have them put in place for as low as about $26 each year if you are not running an e-commerce site and approximately $70 or so when you are. Google is very thinking about customers being protected because they head to websites directed by Google and they want to make certain that customer data entered on these internet websites is encrypted along with a person’s information is kept safe. In connection with this, they will likely therefore be penalizing “organic search-wise” those websites who have not put an SSL certificate set up. So, if being found by Google organically is essential for you, this can be a step you will have to take with your site.
Next on their agenda is popup adds on webpages, particularly on mobile phones. Google customers find adds that popup on webpages they visit to be really obtrusive and annoying and Google has been paying attention to their complaints. Google has found that popup adds often can cover a whole screen over a mobile phone and can also be hard to get rid of. Thus as Googlebot crawls your webpages and in particular, your mobile webpages, bear in mind that they will be looking on popup adds with disfavor along with your page will likely be penalized if popup adds are found.
Google’s move here is that they are seeking to deliver quality content for their search and “AdWords” customers on behalf of their advertisers. They are on the search for quality content pages to offer up – not “Fluff” pages whose primary purpose is always to popup an add to sell something. Advertising on the web will start to change due to this new online search engine ranking requirement if you are wanting available and you currently run popups on the pages, you will end up seeking to start doing a bit of rework on these pages. Do standard advertising through anchor text links and hyperlinked images on pages instead – Google will reward you for this instead of penalizing you.
The following change required for 2017 is going to see many people scrambling to enhance their website design architectures. Nearly half of all the Internet connection today is performed by mobile phones including tablets.
In a recent study performed by a Google subsidiary company, it absolutely was learned that the typical load time for a webpage on a mobile phone remains sitting at about 19 seconds to load. This same study suggests that mobile device users on the other hand only have an attention span for page loading of about 3 seconds. After 3 seconds, over 53% of users abort meaning that slow-loading mobile pages that Google currently sends customers to via their online search engine and on the part of their AdWords advertisers, are not getting loaded.
So things are changing. Google presently has setup an entirely separate search engine “page indexing” database inside their system for mobile webpages. The loading sweet-spot for a page is 2-4 seconds and in case your mobile page takes longer to load than this since it is getting crawled by Googlebot, Google can make note of this along with your page will no longer be showing up within their search results for users until you can get this fixed.
With more than 50% of website interactions now provided by mobile, this has the potential of cutting your total visitors by up to 50 % once your pages happen to be flagged by Googlebot for being slow loading – not really that mobile was helping you anyway with approximately 53% of individuals clicking off before your page ever got loaded in the first place.
In reality, many WordPress theme providers are now scrambling to construct and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury continues to be out on these however regarding osdcpa or not they will be able to get as a result of the two-4 second page loading time “sweet-spot” requirements now being required by Google.
To hit loading times which can be consistently this fast, will pretty much require the building of “natively coded, responsive” webpages that do not use widgets for any sort. And also time choose to use convert the content of your existing fat page in to a fast loading, content filled mobile page will take time which could still maintain your page out of the fast loading category.
In conclusion, the Google search engine nowadays wants professionally built, natively coded webpages to serve up solid content to the customers on mobile phones. To reach your goals with a website organically in the future as a result, will require for many online entrepreneurs, a requirement to rebuild existing websites.
Did you ever wonder about those error codes you receive whenever you click on the fix-it from Google Analytics? Or some other Analytical File? I noticed some of the error codes are “code” issues, because Google (as well as other search engine) has crawled the site, and located a ‘backend code’ page that isn’t accessible from viewers. (Not hidden pages) The situation with ‘fixing’ those errors is that they aren’t really errors, but access code that allows your internet site to function.
The issue with having ‘crawlers’ analyze your internet site, and taking their word for the placements, ranks, along with other site wide issues, is that your site has been produced with variables that aren’t available to ALL crawler programs. Not every person uses exactly the same combination of plugins, code, and securities as ‘everyone else’.